Some time ago, while working with a business consultant, I was advised that if I wanted to draw attention to my European flare, I should have dusky pink and a mossy green as my colors. I went along with this, even tho I could not identify with either of these colors. I couldn’t see myself celebrating a brand in these colors and of course, I couldn’t get behind this new look, as it didn’t feel like me, or , if I’m honest, very European.
Color reinforces a brands personality
A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products. Color is where first impressions are made and it gives an identity to our brand. We may not realise it, but we subconsciously react to color. They convey emotions, feelings and even experiences.
Choosing the right colors for your marketing will be the difference between your brand standing out from the crowd, or dissapearing into it. Use color strategically for your marketing efforts and you can get your audience to see what you want them to see and help them perceive you the way you want to be perceived.
How do you find your colors?
If you can, go to an expert in color and they will work with you to create your colors and brand. If you are just starting out, the best way to get a feel for what works for you is to create a vision board. Start to assemble images that speak to you, colors that grab your attention. Put these together on a board and you will see a pattern emerging. Add in words that describe your brand to create a bigger picture of your brand.
I went back to my love for teals. These remind me of the ocean and feel calming and reassuring. I find myself pulled to these colors wherever I go, and I am now happily working on my own business, knowing that these colors speak to me.
Happy hunting with your own businesses.